Cost Per Mille (CPM) In Digital Marketing Space
It’s no secret that the digital advertising industry continues to grow and burgeon, with 2.14 billion people now using the Internet. By using digital advertising, publishers and advertisers can comprehend the effects of their marketing campaigns and maximize the return on their advertising budgets while elevating their brand awareness at the same time.
A cost per mille or cost per thousand ...
Demand Side Platform (DSP) – A beginner’s guide
It is now very much easier to buy and sell ads online than done in a conventional manner. Over time, online advertising has streamlined and optimized the process of buying and selling spaces. With the advent of Supply Side Platforms (SSP) and Demand Side Platforms (DSP), publishers can access an extensive reach of advertisers. Advertisers can benefit from ...
Interstitial Ad: A beginner’s guide
While programmatic advertising platforms have been witnessing their fair share of action these days, more creative and streamlined methodologies have popped on the radar as well. One of these new methodologies involves the positioning of ads in an organic manner that suits the narration and flow of a game, website, or application. Interstitial ads have become one of ...
Long-term And Short-term Effects of Advertising: From Measurement to Improvement
In the digital realm, being an advertiser is no piece of cake. The more you venture into this rabbit hole, the more secrets you uncover. It’s like an ever-evolving landscape, one minute you know all the rules, and the next minute those rules lose their relevancy. Metrics, data, numbers, these terms have become the defining factor ...
What is an Omnichannel Strategy and How Can It Benefit Your Retail Brand?
It has been established that Omni channel advertising has its fair share of perks for the average advertiser in the digital domain. The capabilities of this advertising technique empower its users to a great extent. In fact, the difference is quite vivid and discrete as a 90% customer retention rate has been experienced over Omni channel advertising techniques when compared ...
Device IDs and their relevance to Digital Ads
The ever-changing landscape of digital advertising often involves approaching individuals via multiple channels and devices. For the most part, a modern-day household comprises 3-4 smartphones and at least 2 laptops. As of 2020, every individual has 3.6 devices that are a part of a network. Close to 1.134 trillion MB of data was created every day in 2021, and data consumption figures ...
The Relevance of Programmatic Advertising
Programmatic advertising is the perfect choice for those seeking an efficient way to access huge relevant audiences in this data-driven world. It is the ideal solution to buy digital ads and effectively place your ads in the current advertising landscape. The efficient use of programmatic advertising technology can help marketers drive conversions and increase Return on Advertising ...
How Does Incrementality Measurement Work and What Is It?
Incrementality measurement is a process used to determine the incremental effect of a particular marketing campaign, such as an advertisement or promotion, on business outcomes like sales or website traffic. The goal of incrementality measurement is to determine the impact of the campaign beyond what would have occurred without it, also known as the “incremental lift.” ...
Are The Data On Your Clients An Asset Or a Liability?
This question was never really raised when the concept of “big data” first came into the picture. For the first time, businesses could collect customer data on a large scale to analyze and utilize it to improve their product and services under data as a service model. In turn, many businesses took advantage of this opportunity. They did, ...
CDPs Require An Upgrade, According To New Research
As always, data has become the defining factor for a business’s growth. Data as a service on the other hand has found a plethora of adaptors with a projected 23.2% growth rate for the period 2022-2032. This growth rate might give us a figure of $68.725 billion by 2032. While data and its use cases surge ahead, tools dealing with the same ...
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